Here are frequent errors companies commit with phone number lists—often unintentionally, but with serious consequences.
Mistake #1: Assuming Past Customers = Implie Consent
Just because someone purchase from you before doesn’t mean you can send them promotional messages today. Without Common Compliance Mistakes explicit permission, you risk violating regulations.
Mistake #2: Neglecting Opt-Out Timeliness
Under TCPA and similar laws, businesses must honor opt-outs phone number list immeiately—often within a reasonable timeframe . A e.g., 10 days. . Delays lead to complaints and fines.
Mistake #3: Buying Lists Without Vetting
Many third-party data providers claim to sell “compliant” phone number lists. But unless you verify how they gathere consent, you are legally responsible for any misuse.
Mistake #4: Using “Silent” or Indirect Marketing
Sending misse calls, flash messages, or using “click-to-call” ads without consentthe role of legal counsel and compliance officers can still qualify as unsolicite communication under law.
32. How to Train Your Team for Compliance
Even the best policy fails if your staff isn’t aware of it. Building a compliant organization means regular training and reinforcement.
Who Nees Training?
Sales and marketing teams
Customer service reps
Developers handling CRM or SMS platforms
Legal and compliance officers
Contractors or freelancers accessing phone number Common Compliance Mistakes data
What to Include in Training:
Laws and penalties . A e.g., TCPA, GDPR, CCPA.
What qualifies as consent
How to handle opt-outs and data requests
Scenario-base examples . A e.g., “What if a user hit database replies STOP but we misse it?”.
How to identify and escalate compliance risks